When you go about pitching your web series story or screenplay make sure you know what the right platforms for your kind of story are. As far as my web series is considered the right OTT platforms should be hotstar.com voot.com zee5 Alt Balaji and Vishesh Films, these were the best suited for my type of youth-oriented erotic campus story with fun and quirkiness and lots of swearing. There are many other platforms in the market intact there are around 20 odd OTT platforms to choose from in the market. Then you need a production house that has made content for the OTT platforms you have zeroed in on.
If you have direct contact inside the platform use that first, you can also try to go through a production house that specializes in web series and have a good track record and pitch to them. They can buy the story and the concept from you right away and start building a web series, there is no need for you to put your own money. You can just sell the book the story and the screenplays upfront with all the rights to them. You can then be part of their team on the creative side and build the project with them. Each production house has producers who scout for a good story idea to build digital content on. The production house has the resources the right equipment and manpower to execute a web series project and one has to make sure you assess that before you pitch to them.
At times you will be basked to build on the current screenplay or further add a few more episodes. The producer might want some more dialogues added or tweaked, all this can be done by the writer who did the screenplay, as the originator of the story and they book you also own the screenplay. You can add the cost incurred when you sell the final rights of your book.
Make sure you don’t throw your story to everyone for a pitch, keep a limited target a hand full of platforms and production houses as you don’t want your story going stale. So finding that someone to bite the bullet can be a task but once the first meetings are through things begin to take shape.
Showcase the book reviews to them that will give them the flavor of what the readers are saying about the story and the book. Share the sales of your e-book to them and your blog statistics also.
Above all, you should be able to connect with the people you are working with and if that happens it will become easier to build on your dream, so keep personal chemistry in mind especially when you are making a creative product like a web-series.