So it is settled we have decided to plan and initiate a below the line PR campaign announcing the launch of an uninterrupted two-hour web movie which will premier on OTT Platforms as a special. This is will be an adaptation from my book of the same name selling online as an e-book and paperback on amazon.com, the audiobook narrated by me will go live within a month. Tow arm up the digital market we need to generate buzz and a PR exercise that is focused on Bollywood news related digital media outlets is the perfect way to spread the word and let people know that a project with competent people and a well-packaged content has been launched in the market. What is the objective you ask? Simply generate leads from fiancees and people from the industry who could facilitate and back the project with money or resources. I have been busy making a PR release fro the same that ill officially launches the movie project and let people know that we mean business. With more than two years that I have put in the project, I have managed to record two songs for it as well.
With the help of Deepak Dattani Chairman Rapport Group, who specializes in large format music concerts and events with artists like A.R Rehman, the expertise to execute the project is there and so is the experience. My book now selling well in the market is an ace content targeted at the youth and netizens it is COVID friendly project as it can be executed from start to finish in one confined space, all you need is a college campus and the shoot is through.
Ashish Parasher will be heading the execution and marketing of the project, with over 15 years of experience in media, he has worked for Endemol and produced many large format TV shows like Big Boss and Fear Factor.
Now, all we need is a competent director with a proven background who can add more spice to the project and warm it up further. Watch out for that as we will be naming him soon.