Tim Cook, the CEO of Apple, recently shared his excitement for ChatGPT, an OpenAI chatbot, during an interview on Good Morning America. While other tech CEOs have embraced AI and generative AI, Cook has been more cautious in his statements this year. Notably, Apple has limited its employees’ access to ChatGPT due to privacy worries, according to The Wall Street Journal.

ChatGPT Has Accelerated the Flywheel

Apple CEO Tim Cook openly acknowledged his use of the ChatGPT chatbot when questioned directly. He expressed enthusiasm and emphasized its unique potential and the close attention Apple is giving it. Cook’s remarks indicate Apple’s commitment of resources to AI. However, he also stressed the importance of careful deliberation, addressing concerns about bias, misinformation, and the need for regulation.

Cook emphasized the necessity of regulation in the field of AI, emphasizing the need for guardrails. He acknowledged the challenges that companies may encounter in keeping up with the fast-paced advancements in AI technology. Cook stated that it is the responsibility of companies to make ethical decisions and engage in self-regulation.

In contrast to competitors like Microsoft and Google, Apple CEO Tim Cook emphasized the need for a cautious and deliberate approach to AI implementation within the company.

While acknowledging the significant potential of AI, Cook’s comments indicate a more reserved stance compared to the enthusiastic adoption of generative AI by Microsoft and Google through products like OpenAI’s ChatGPT, Microsoft’s Bing (leveraging OpenAI’s technology through their partnership), and Google’s Bard.

Tim Cook’s statements indicate his enthusiasm for and personal use of ChatGPT while highlighting Apple’s dedication to advancing AI. However, he also emphasizes the importance of caution, ethics, and regulation in the AI industry. These remarks distinguish Apple’s approach from the more assertive strategies adopted by competitors such as Microsoft and Google.