Growth story: 1 Cr installs and 2 Bn minutes
Until early 2020, Pocket FM had garnered 10,000-odd installs in 18 months. The pandemic-led lockdown brought about meteoric growth.
Pocket FM went from 10,000 to 1 crore downloads, and became the #1 app in the ‘Music & Audio’ category on Google Play Store in May. “[It is] a big testament to the potential and scale of Audio OTT in India,” Co-founder and CPO Nishanth Srinivas wrote on Twitter.
Prior to that in February, it hit a milestone of 1 billion minutes streamed per month, which has further increased to 2 billion in June. The average engagement time has also doubled from 50-60 minutes (pre-pandemic) to 110 minutes now.
Fiction is the top vertical on the Pocket FM app. Other popular content categories are self-help, motivation, education, and entertainment.
Pocket FM currently has over 100,000 hours of exclusive audio programming across genres such as crime, horror, romance, self-help, astrology, biography, etc.
It also streams radio stations, and allows listeners to record their own audio content, add voice effects, sound filters, and music, and share it with the community.
Rohan shares, “Initially, there was a classic chicken-and-egg problem. There was hardly any content in the audio ecosystem. We realised it was best to locate content creators who might already have a pre-existing audio audience. We found some creators on YouTube, who were repackaging their audio content as videos. We onboarded them, which helped us kickstart our platform.”
Download Pocket FM from here – https://www.pocketfm.com/