The Battle between social media giants hots up as the deadline for following new government guidelines ends today . Yesterday notices where served to the offices of twitter in Delhi and Gurgaon . The tussle pertains to the new guidelines issued by the Modi government , ashes are a set of rules the government wants to use to reign in big tech in India . Which includes Facebook , Instagram , WhatsApp , YouTube and Instagram , let’s look at the business and the number of users each of these social media giants have in India .
Facebook has 2.80 billion active users world wide with 1.84 billion users who sue their service everyday . In India Facebook has 320 million active users that’s 10% of its global user base therefor India is a big market for Facebook .Its revenue world-wide is 86 billion dollars .Its revenue year end 2020 was up 43% from last year and stood at 1277 crores , its net profit jumped by 107% to 137 crores . Facebook also owns WhatsApp and Instagram worldwide and in India . Twitters revenue grew by 74% in India year ending 2020 with an annual revenue of 75 billion worldwide China and India are big markets with high profitability for Twitter .It has a worldwide user base of 353 million worldwide .
WhatsApp has 390.1 active users in India it has a world-wide revenue of 5 billion dollars . Instagram which was bought by Facebook and also integrated on its platform has 120 million active users in India that is second only to the United Sates . Thus it is clear b y the numbers that India is a very viable and profitable market for these tech gains and non of them would like to lose their dominance in India . Facebook and Twitter both have asked for more time form the IT Industry and government policy makers who are serious now about implementing the new laws and guidelines . The tech giants have said they need to study the guidelines intently and have discussion form their bosses in the US .
The government has again stated that there has to be a complaints reprisal officer living in India with his name and contact details clearly mentioned off the site who will handle complaints and redressal . The Social media against have not adhered to this rule as well . So the gloves are off as the police raided Twitters office to hand the management their legal notice . The government is using strong arm tactic and the giants are fighting back seeing the government questioning the rules and the difficulty in implementing them . At www.tikkustravelthon.in we will be tracking this big fight for the next few days as this could inherently change the social media landscape and game in the coming future . OTT platform have been asked to rain in nudity , child abuse and other harmful content as will and have been bough under the ambit of the new guideline as well along with other streaming platforms .So wait and watch how this battle unfolds in days to come follow it on www.tikustravelthon.in