It is so amazing when I look at the history of Indian Spirituality and Yoga a noble export of our country to the western world at large. This knowledge and wisdom of our ancient seers and guru’s have been exported to the west neatly packaged and sold for exactly the same material gains that these seers abhor and talk against. Yes! Sir this million-dollar market also ends a dose of glamour and tadka to make it attractive to i9t’s many followers in the west. Baba has followed the marketing path and from Ram Dev to Sri to Jaggi they are an all great exponent of the art of marketing and adding glamour to a somewhat complex and bland trade of selling bliss through the hourglass of spirituality, meditation, and Yoga Sadhna.
Glamour is added through Bollywood stars, celebrities, and opinion-makers. There is an intriguing sex gale intertwined with mystical and dark occult powers that at times lifts these spiritual organizations to cult status in the eye of their bliss drunk followers.OSHO had Vinod Khanna and Mahesh Bhatt, Jaggi has Kangana. The stars add the spice and mystic to the spiritual movement that chugs ahead on spiritual juices.
Celebrities and Sadhu’s have a deep connection and bond and have always been symbiotic. They are poles apart yet blend seamlessly as one. So here we have a mode of philosophy that stands on the pillars of non materialism yet it needs the help of glamour and material pomp to promote itself. Again saints and stars dine alike as swans and dragons they forge unholy alliances to promote a holy cause. OSHO was the rock and roll star of spirituality and propagating the dogma of no dogma, no religion, no belief, no objective a total nothingness an empty space of no mind.
No matter In what way you sell bliss to the world in a bottle, in a pipe, in a joint, through a woman legs, though joyous dance or just ballet and a song what and how you market it holds the key. If you play the gameplay it well and wisely, do it to the fullest and with all your heart otherwise don’t do it at all. They are the same faces of the same coin duality hidden in oneness and in singularity.
Glamour needs the spiritual shade and Spirituality needs the sheen of Glamour they each take breaks in each other’s arms and no doubt is impacted by each other too, films have always had spiritual angles and stories. They are not two they are one and when seen in that light they are better understood. One focuses attention, thought, feeling, and energy into the outer world to manifest success, fame, name, and power the other reverses the energy flow and power inwards to derive peace and joy from reaching the stillness inside.